Let's expand opportunities for all women
to achieve better health
Welcome to fitbalance – Georgia's first inclusive wellness platform designed exclusively for women who are ready to transform their health with confidence and community support.
Who We Are
Founded in Tbilisi, Georgia, fitbalance is more than just a supplement store. We are a passionate startup dedicated to creating a complete ecosystem that celebrates and supports women at every stage of their fitness journey. Whether you're just beginning to explore wellness, looking to enhance your current routine, or seeking sustainable lifestyle changes, fitbalance is your trusted companion.
What Sets Us Apart
Expert Network
We collaborate with a diverse network of female experts, including dermatologists, fitness instructors, nutritionists and more, who provide valuable, evidence-based content through our social media platform.
Premium Products
As the exclusive Georgian distributor of ZOE Nutrition, we bring you the world's first fitness and beauty supplements specifically formulated for women, crafted with premium ingredients in Ireland.
Women-Centered
From our educational content to our delivery service, we strive to employ women whenever possible. Every step of your fitbalance experience is designed with women’s needs in mind.
We Educate
Provide reliable, science-backed information about women's health, fitness, and nutrition.
We Empower
Build confidence through community support and expert guidance.
We Deliver
Offer premium supplements and products that combine effectiveness with exceptional taste.
We Communicate
Foster a supportive community where every woman feels welcomed and celebrated.
Future Vision
We're just getting started. Our roadmap includes launching a comprehensive fitness app that will integrate personalised workout plans, nutritional guidance, and community features, making fitbalance your all-in-one wellness companion. Additionally, we will deliver more healthy products to support your health and fitness goals.
Why We Do This
We believe that every Georgian woman deserves access to trustworthy wellness guidance, free from judgment and intimidation. Health and fitness should be empowering, not overwhelming. That's why we've created a space where science meets support, where premium quality meets authentic care, and where every woman can find her path to wellness.